The most recent figures from the industry’s peak body in Australia, the Outdoor Media Association, nominate revenue of $789.5 million for Out of Home (OOH) advertising across Australia for its members in 2016.

Two interesting and related trends can be noted. Firstly, $296.4 million (37.5 per cent) of the total revenue generated is through roadside billboards, which is an approximate 33 per cent increase in the sector’s $197.8 million revenue in 2014. Secondly, digital OOH media as a percentage of total OOH has increased from 17% in 2014 to 40.2% in 2016.

These figures are quite telling of a story we are seeing; roadside billboards (particularly digital), and digital advertising media generally, are increasing in prevalence within Australia due to strong demand for advertising services.

As expected, there exist local council and State Government regulatory frameworks, often requiring for approval to be granted for specific advertising devices in Queensland. Approvals pathways differ across jurisdictions, and can range from an application made under a Local Law (e.g. Brisbane City Council), through to an Impact Assessable development application made against a planning scheme (e.g Logan City Council). In other circumstances, applications can also be made directly to the State Government.

From a regulatory standpoint, Jensen Bowers specialises in managing third party advertising device projects from inception through to approval in Queensland. We provide our services to a range of clients, from small operators through to large corporations.

Jensen Bowers’ investment in laser scanning surveying equipment and point cloud modelling software produce the perfect deliverable to support advertising device applications: a scale accurate, three-dimensional ‘fly through’ model. Learn more here.

The new South East Queensland Regional Plan 2017, ShapingSEQ, came into effect on Friday 11 August 2017.

ShapingSEQ sets a framework for growth within the region roughly bounded by Noosa to the north, Toowoomba to the west and the NSW border to the south.

The plan provides a regional framework for growth management and introduces a fifty-year vision that strives to achieve sustainable growth, build a globally competitive economy and produce high-quality living. The plan also maintains a twenty-five-year planning framework that underpins its planning strategies.

Jensen Bowers Senior Planner, Andrew McLean, has closely followed the development and evolution of this plan, and has said: “While there has been some new land supply added to the urban footprint, the main focus is on infill development and urban consolidation. This will provide diversity of housing where the demand is to take advantage of existing infrastructure and protect our natural greenspaces”.

Some key changes under this plan include:

  • Expected population growth of 2 million people and 1 million jobs by 2041.
  • ShapingSEQ identifies future expansion land supply in the Urban Footprint on a 60 per cent consolidation and 40 per cent expansion supply ratio. This replaces the previous plan’s 50/50 ratio.
  • Beyond the twenty-five-year planning framework, ShapingSEQ estimates that the 60/40 consolidation to expansion rate may potentially change to 70/30 or 80/20 dependant on any future relevant findings in the SEQ Growth Monitoring Program.
  • The Urban Footprint contains areas that are yet to be developed and the plan estimates that up to about 70 per cent of these fragmented areas overall will be developed by 2041 as part of accommodating the dwelling supply benchmarks.
  • Promotion of greater housing choice. This is illustrated through the ‘missing middle’ style housing, which includes row and terrace housing, townhouses and low-rise apartments.
  • Large residential expansion areas – dwelling capacity expected to remain in 2041. Ripley Valley (30,000), Beerwah East (13,000), Greater Flagstone (19,000) and Caboolture West (9,000).
  • The Urban Footprint covers around 327,500 hectares of land or about 14 per cent of the region. An additional 8,200 hectares has been added to planned growth areas.

For more information on ShapingSEQ, please visit the Queensland Government’s State Planning website.

Should you have any questions on how ShapingSEQ affects you, please call Andrew McLean on 07 3852 1771 to discuss further.

Experienced Town Planner in Brisbane and Moreton Bay region

Jensen Bowers Senior Planner, Andrew McLean

Jensen Bowers, in collaboration with Calibre Consulting and Geoimage, is pleased to invite our clients and industry peers to attend the New Frontiers in Land Analysis workshop in Brisbane.

Join us to learn how advances in satellite and mapping technology are changing the way land use professionals assess development potential.

Understanding land use potential is becoming more and more complex, with multiple overlays and considerations impacting what can or cannot be done with certain sites. But rapid advances in technology are making this easier and expanding our knowledge of site potential. This free workshop covers advances in digital mapping, the future of satellite imagery and land use information, and what this will mean for the development potential of sites.

The workshop will be presented by:

  • Mark Edwards, Geoimage: The Digital Revolution; Harnessing emerging technology for spatial analysis. What Geoimage has learnt about the latest advancements.
  • Tony Evans, Jensen Bowers: BIM5D and emerging technologies.
  • Mal McCann, Calibre Consulting: A review of the sources of land use intelligence and capacity, and how to bring it all together.

Date: Thursday, 13 July 2017

Time: 4.00pm – 5.00pm Presentation and Q&A, with networking drinks to follow.

Location: Calibre’s office, Ground Floor, 545 Queen Street, Brisbane.

RSVP Click here to register

Over the past week, Jensen Bowers’ Town Planning team hosted a series of Planning Reform roundtables to inform clients and industry associates about how the new State planning regime will affect their business.

The event brought together industry leaders and professionals from key organisations in planning, architecture and engineering sectors, to collectively discuss the key changes and challenges expected after the commencement of the Planning Act 2016 (Planning Act) and associated instruments on 3 July 2017.

The events saw guest speakers, Mr Rayne Nelms from Thomson Geer Lawyers, and Mr Gerard Timbs from Holding Redlich Lawyers, address the attendees providing in-depth insight and expert opinion, with Rayne articulating the view, that “whilst there are a lot of individual changes, fundamentally not a lot is changing in this new Act”.

“The major positive is the increased flexibility to change applications [formerly permissible changes] in removing submitter criteria and the ability to lodge major change applications”, Rayne added.

Gemma Greenhalgh, JB Planning Manager, led the roundtable discussions and welcomed the amendments to the new Act, saying “There are a lot of tweaks to the existing framework – for the most part, they are welcomed. There are a handful of traps to be aware of as well. The theory behind the changes is commended and it remains to be seen how the local governments will implement some of these”.

Jensen Bowers would like to thank everyone who attended the sessions, and contributed to the overall success of the event. “We are delighted by the support and turnout from our clients and industry peers”, Gemma said.

A sentiment shared by Greg Wilson, Director of Equis Group who said, “the event was very useful and informative”.

Jensen Bowers’ Planning team has extensively reviewed the new legislation and are well positioned to use their detailed working knowledge and 100+ years of property development experience to best represent clients’ interests.

For advice about the new Act, please call Jensen Bowers on 07 3852 1771 and speak to Gemma Greenhalgh or Emmett Herps to discuss how the regime may impact your projects.

To express your interest in attending any future events about the Planning Reform, please email Jane Zewe, Marketing Coordinator, for more information.